November 09, 2007
the sales decline of the Straits Times is worse than “stagnant” when measured against the recent surge in population.
Last week, it reported that sales for the past year had fallen 0.8% to 381,354 copies.
Despite its near market monopoly and Singapore’s increased use of English, the downward trend over the years has been sharper when calculated on a per capita basis.
Between 1998 and 2007, circulation fell by 2.7% even as the population surged by a record 34%.
Recommended by at82: "No wonder Straits Times can say only say 8 in 10 of their readers think ST is important to their lives."