June 14, 2005
We need you and your stomach in the interests of academic research.
The Economist's latest Big Mac Index has been released (follow this link for some BMI commentary). The now defunct Asian Labour News ran an alternative index, based on the number of hours a McDonalds employee must work to be able to buy a Big Mac.
Now it's time to update the index. In a joint effort with CSR Asia we're calling on volunteers around the world to help.
Please send the data to simon[at]simonworld[dot]mu[dot]nu and please help spread the word. The more data the better. Once compiled we'll publish the results.