October 20, 2007
Students are using graffiti art as a way of adding a "spunk" to the typical anti-drug message. They are taking real ads such as Perlini's silver, MOS' and FHM's and overlaying the images with the stark message, "if you play, you will pay".
Recommended by litford: "the National Council Against Drug Abuse has launched its new Anti-Drug campaign, steering away from the usual TV ads and having comissioned street artists and their student proteges to 'take over' ads around Singapore to spread this year's anti drug abuse message, "If You Play, You Pay""
March 28, 2007
February 23, 2007
Cool Insider said:
Why do some malls fail while others survive and even thrive? Are there lessons that we can learn from the raving successes... and spectacular failures?
Recommended by Anonymous Coward: "Find out how shopping centres and malls can stay vibrant and dynamic in a mature and hyper competitive market."
January 11, 2007
The Pitch said:
So Batey’s fate hangs in the balance. Will it win against all the odds? Will WPP throw its full weight behind it to make sure it retains the business? Or even if Batey loses, what steps will Sir Martin Sorrell take to keep the business “within the family”? Or will it all fall apart for what was once the Singapore icon for advertising?
This is like watching a soap opera. Drama lah.
Recommended by ssf: "Singapore Airlines might change ad agencies after 35 years. Whither the Singapore Girl?"
October 21, 2006
The Pitch said:
The rougher and readier cousin of Singapore's Marketing magazine. You'll find ideas, gossip, commentary and a touch of cynicism as we flex our journalistic muscles beyond the constraints of our monthly mag.
Recommended by rationalneurotic: "This blog is all about marketing and advertising in Singapore, and also has the latest pictures about the Hi5 event. Their rather-honest posts include the following "Advertising agencies are hypocrites" and also about Susan Alinsangan who designed the iconic iPod ad. They kept their terms simple, meaning it'll be comprehensible to the non-marketing crowd. An interesting to read blog on how products we use everyday get influenced, and more.
February 06, 2006
I love coming back to my adopted home of Singapore. Always languid and green, Singapore makes an invigorating break from the smoggy bustle of Beijing. Yet whenever I return it doesn't take long for me to be reminded of some of the niggling, little annoyances that made it so refreshing to get out of Singapore for a few years. Near the top of that list is the local infatuation with the inappropriate use of the "@" symbol in branding.
Recommended by preetamrai: "Imagethief returns to Singapore and finds that dot com era "@" is still in fashion."
October 03, 2005
Two of the many necessary evils in the process of a TVC production is that of both the agency approval and the client approval sessions.
After a shoot has wrapped, the footage is brought to a postproduction house where the editor begins to work on a offline edit. This process can be just 1 day (typically in an 8- to 10-hour session). The only persons involved in this process at this time are the director and the editor; occasionally the producer comes in halfway. It is here where a rough cut is produced.
Recommended by mb: "A look into the world of TV commercials, by blogger Oberon, who works in the Advertising industry."
May 31, 2005
You pay road tax, a certificate that “entitles” you to own a car, suffer the newly extended hours on road tolls via the Electronic Road Pricing scheme and bus and train fares adjust themselves to Argentina’s 2001 hyperinflation every two years or so.
Now they advertise on the tarmac on which you walk.