June 21, 2006
It's a question every Singaporean designer, artist and anyone in the creative industry should ask themselves. Are we as individual creatives, inspired by the City we are living in? Singapore, an aspiring design hub of Asia has hardly any element or story that a designer could work with. What is the Singapore story? What is the Singapore identity? Where is our brand?
Recommended by Anonymous Coward: "Identities for nations, countries and cities however are not guidelines. But a reflection of the country itself. The story of the city. The history of the nation. From these elements, designers will pull and work with. Their works will be a part of the city, fostering a brand and image, extending the identity."