I don't know who they think they are fooling. Maybe themselves.
An American student in a nice suburban home, applying to Sloan and U of Penn (I assume that's Wharton), also applies to NUS and wants to come all the way here? Right, I got ocean front property in Arizona for a song.

NUS might not measure up to its claim right now but please give them some credit for having the foresight - that more people in the west will be looking for an Asian business education (s0me already are) because they, "tomorrow's elite", recognise that at least two future economic powerhouses and world's biggest markets (China and India have the two largest populations in the world) are in Asia. What better way to learn about the Asian consumer? Why do you think American Ivy League management schools are here?
Ocean front properties going for a song? Because there is relatively less demand for those properties. I'll think about that, perhaps when I retire.

theres probably a good reason why many business grads end up jobless or working as road show agents. The only decent partnership I know of is with georgia tech, and that has more to do with engineering

You may be right, for now and for whatever reason those people are jobless...let's see what happens in the future. Millionaires and successful businesses do have humble beginnings.

I am not sure if there is a good reason for "business grads end up jobless or working as road show agents". And I am more unsure about how you have derived this statement in the 1st place.

you have to give the butchers credit for trying.
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刘项原来不读书

Joke of the century. Get Jim Carrey to star in it and you've got a hit comedy on your hands.

i first watched the ad during Singapore Idol. It was the most cringeworthy moment during that 2hrs.

Sloan refers to MIT, my friend.. :)

oh boy, get ready for a lot of disappointed foreign students haha.

there are alot of foreign undergraduates who'd love to be here, albeit for the wrong reasons

Thank you for whoever uploaded it. You just made my day, laughing and cringing in cheesiness.

Very surrealistic, the ad. Whoever came out with this idea must be very high on dope.

Trackback from Balderdash - The reason for all this skepticism and scorn:

It comes to my attention that several students are absent from tutorial 1. According to the Dean’s new policy, the departemnt will send you warning letters...

What I take back what I said earlier about the ad. Notice that we were not shown whether the ang mo gal was accepted to Sloan etc or not.

Actually the extended version of the ad shows her opening up 17 rejection letters from US -based Business School.

Then this ad is not surreal at all. Very real.

Trackback from NUS Business School Ad - Local Version:

OMG That guy's cute!...

Trackback from NUS Business School Ad - Local Version:

OMG That guy's cute!...

sg_ljers has it too.

http://community.livejournal.com/sg_ljers/1100346.html

http://izreloaded.blogspot.com/2006/05/so-dark-con-of-nus.html

http://oasisbasis.blogspot.com/2006/05/cool-nus.html

http://www.voxiuvenium.org/?p=81

http://trixyy.blogspot.com/2006/05/national-university-of-singapore.html

the exact words they said on http://cs.bschool.nus.edu.sg/blogs/bbablog/ :
"Watch out for our TV commercials in the next few days. This may just be the signalling event for the launching of a new chapter of our School."

the new chapter = being slammed by everybody on the net??

Actually there are 2 misrepresentations there - a) NUS Business School being a global choice (although it is a good reluctant cheap back-up); and b) chewing gum can be bought in Singapore (you just need to register with the pharmacy your name, ID number, address and blood type).

Is this from the same agency that named Marina Bay "Marina Bay"? (Where do I send my CV?)

the guy in the second ad is so incredibly arrogant its offputting.

even with a perfect A-level score you are not guaranteed entry into "any school in the world", hello.

This is may be as authentic as it gets...incredibly arrogant offputting perfect A scorers...they do exist don't they?

load of bull shit

Trackback from The Real university advertisement:

We are the country's foreign school. ...

~_~!

Trackback from Singapore Entrepreneurs: Random Musings of NUS Business School Ad:

Let's try to put it in the marketing perspective.. It give me some muses for a day...

no wonder they raise the tuition fees. kekeke.... wat a way to publicise our renowned uni.. tsktsk

Trackback from love/fiction:

No offence to my dearest Singaporean male friends in NUS, but, uh.

Hahahahahahaha. ...

the ang moh girl's scream..not very convincing. it didnt sound like she was very excited

oh that's so typical singaporean behaviour - nitpicking.

anyway this ad will be featured in tmr's newspapers. whether it's a cheesy or visionary ad, this ad has generated so much attention (be it good or bad) that it has served its very purpose of publicity and awareness.

Yeah. That NUS very hao lian:)

Trackback from Mr Wang bakes good karma: Singapore is "World-Class" Again:

Mr Wang on the issue.......

hao lian? try SMU. Agree the advert is very cheesy, but somewhere in there I do feel some snob appeal creeping in. Not sure if this is one of their aims though.

Same lah, NUS, SMU...all trying to look better than they really are.