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February 06, 2006
BadBranding@Singapore
Imagethief said:
I love coming back to my adopted home of Singapore. Always languid and green, Singapore makes an invigorating break from the smoggy bustle of Beijing. Yet whenever I return it doesn't take long for me to be reminded of some of the niggling, little annoyances that made it so refreshing to get out of Singapore for a few years. Near the top of that list is the local infatuation with the inappropriate use of the "@" symbol in branding.
Recommended by preetamrai: "Imagethief returns to Singapore and finds that dot com era "@" is still in fashion."
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