September 01, 2005
While most of the patent stories we write about are either just as the patent is approved or (more likely) when a firm tries to hold another firm hostage with a lawsuit, this one (including the specific fact that it covered the iPod) was being trumpeted directly by the company itself. The company's announcement was also tied to a conference call, and while reporters expected the conference call to be about plans to sue Apple, instead, it was about their own latest products -- a conference call that most would have ignored otherwise. In other words, all of the posturing about the patent covering the iPod was nothing more than a publicity campaign, knowing that plenty of reporters and bloggers would focus in on the story.
What is more disgusting than stupid patents? Corporate shills.